One of the virtues of doing something with a risk factor involved is that it demands your attention.
How can we successfully navigate this maze of opposing views in getting along in our daily lives. Is the answer more lawyers, PR firms and lobbyists? Hopefully, there’s a less adversarial way.
Our role in the natural foods industry is to supplement where needed and then get out of the way and let nature take its well-designed course. Big Food and biotech companies don’t see things this way and so oppose GMO labeling.
The food buying public is moving in a “rock and roll” direction: wanting more choice and actual nutrition instead of chemical ingredients. Big Food is still stuck in the “big band” era of more chemicals and industrialization.
What happens when we shop for produce? What’s our expectation? If a fruit or vegetable looks good, do we accept the item as normal? If we’ve ceased envisioning ideals and simply—albeit reluctantly—accept dreary as normal, aren’t we shortchanging ourselves?
In the absence of clearly defined law, the court is in your mind and you’re the judge. Now is a good time to fire up that thinking machine and start making your own judgment calls.
The theory of specialization sounds good and it does work. But, now that we’ve put it into serious practice for over sixty years, the collateral damage is all too evident.