Has Mediocre Become the New Normal?

01 Jul, 2012

Is mediocre now normal?There’s a sar­cas­tic say­ing, “When all else fails, lower your stan­dards.” Remember grad­ing on a curve in school? This prac­tice takes the high­est score and makes it the “A.”  Let’s say you had a 10-question test. The best stu­dent in the class only answered 5 out of 10 ques­tions cor­rectly. That stu­dent is assigned an A and the rest of the grades are dis­trib­uted rel­a­tive to that “high” score. 

Are we grad­ing on a curve in our soci­ety? Have we lost sight of fac­tual high stan­dards to such a degree that we are now accept­ing  medi­oc­rity as normal?

What hap­pens, for exam­ple, when we shop for pro­duce? What’s our expec­ta­tion? If a fruit or veg­etable looks good, do we accept the item
as nor­mal?

Dan Kittredge, a second-generation organic farmer and head of the Bionutrient Food Association, advises us to trust our sense of smell and sense of taste. Nutrients come from the soil envi­ron­ment, and if they are present in quan­tity in fruits and veg­eta­bles, you can smell and taste them. A tomato worth buy­ing, Kittredge says, will smell and taste like a real tomato. Your nose and your tongue are excel­lent nutri­ent detec­tors. If pro­duce is sweet (not sugar sweet, but not bit­ter) and fla­vor­ful, the pro­duce is high in what Dan calls “bionu­tri­ents.” We know these as min­er­als, vit­a­mins, antiox­i­dants and other nutri­tious plant com­po­nents that (if they are there in quan­tity) make fruits and veg­eta­bles such a valu­able food source. Have we accepted taste­less or bit­ter (and low-nutrient) pro­duce
as nor­mal?

I recently returned from Italy, where the Slow Food move­ment orig­i­nated. Italians have a great respect for food, and eat­ing is a vis­ceral part of the joy of liv­ing. They under­stand fresh, qual­ity ingre­di­ents with real taste. Even their air­port food is far supe­rior to what we have come
to accept.

Average Americans con­sume 54 gal­lons of soda each year and the aver­age child’s diet includes 34 tea­spoons of sugar daily! Is that nor­mal? Is it nor­mal to eat a diet laden with fat, sugar and salt and look for­ward to senior years fraught with aches and pains, bone loss and a daily cock­tail of “meds”?

In order to improve things, it’s nec­es­sary to con­ceive of an ideal and then hon­estly appraise the sit­u­a­tion in which we find our­selves. If we’ve ceased envi­sion­ing ideals and simply—albeit reluctantly—accept dreary as nor­mal, aren’t we short­chang­ing ourselves?

What do you think? Email me at ken@organicconnectmag.com.

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Has Mediocre Become the New Normal?, 9.3 out of 10 based on 6 ratings

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  • JWortley

    Ken, you are right on! I don’t know if or when peo­ple in the US will ever wake up to what you are say­ing. The US is full of weak minded con­sumers and no one is lis­ten­ing to the truth about what you eat is what you are. They can not see the cooro­la­tion between good food and ill­ness, includ­ing can­cer and the rest.

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  • E.

    This doesn’t hap­pen in my lost. Even if every­body has bad results, the teacher still grades fairly.

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  • Thomas

    Superb arti­cle! The stan­dard of what is deemed accept­able in the American food sup­ply is trag­i­cally being low­ered year by year. Go to any super­mar­ket besides spe­cial­ized health food one, and you will even­tu­ally real­ize that all the food is canned. Whether its in alu­minum, plas­tic, or paper, its all a form of can­ning the food. This American soci­ety has per­ilously removed itself from its food sup­ply, and now we are reap­ing what has been sown, pun intended.

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  • Elizabeth Malayter

    It is not nor­mal to accept lower qual­ity if there is a choice. Most Americans are pow­er­less to access a bet­ter qual­ity prod­uct because they have become dis­con­nected from the sources of their food. They have not been taught how to grow any­thing them­selves (or believe they can­not grow food), they do not know any­one who grows- not even a good back­yard gardener- who could share with them- and they have become per­suaded that the gro­cery store is the only option. The mar­gins on food are so slim, and pro­duce is not a very prof­itable depart­ment in many gro­ceries. Driven by profit and the require­ment that food be inex­pen­sive, it is no won­der that gro­cery chains offer such won­der­ful selec­tions of well pre­served, clev­erly pack­aged junk food and very lim­ited selec­tions of very stan­dard pro­duce. To com­pound the prob­lem, most Americans are so over sched­uled, espe­cially those with chil­dren and jobs, that there is no time to shop or to cook (and that assumes you know how to cook). How many children’s sports activ­i­ties do you know about that each take place at din­ner time! The peo­ple I know who are actu­ally eat­ing good food have made spe­cial arrange­ments and have shown a real com­mit­ment to shop­ping for, buy­ing and cook­ing real foods- not to attend­ing children’s sport­ing events or cham­ber of com­merce mix­ers. In addi­tion they have rearranged their per­sonal bud­gets to spend more money on food- not clothes, cars or hair cuts. I am try­ing not to be judg­men­tal, but as Americans our soci­etal pri­or­i­ties are out of line with the things that are actu­ally impor­tant. Everyone eats- no pos­ses­sion is more valu­able than per­sonal health. Instead of teach­ing young girls how to play soc­cer couldn’t young girls (and boys) be learn­ing how to cut up onions and make rice and mac­a­roni that does not come with weird orange pow­der? I could go on, but I will add one more note and you may reply if this is of inter­est. My hus­band and I are organic farm­ers, on a small farm in East Tennessee. Our pri­mary prod­uct is organic pas­tured eggs, and we also grow pro­duce, raise goats and pigs and have a child. We have invested untold hours of our per­sonal time, most of our retire­ment and numer­ous other per­sonal resources into this enter­prise. Of course we have yet to make a dime. Our com­mit­ment to this path is stronger as we have researched more into our food sys­tem. Our per­sonal com­mit­ment to feed our child some­thing other than chicken fin­gers is stronger than ever, but the path seems less than clear in the face of the numer­ous reg­u­la­tory and finan­cial obsta­cles. We know there are other like minded folks out there and make con­nec­tions from time to time. We sup­port your effort and any oth­ers that help strengthen the con­nec­tions to make a change. What can we do to help? Elizabeth, John and Emma Rogersville, TN”No Nation is health­ier than its chil­dren, or more pros­per­ous than its farm­ers” Harry Truman

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  • http://www.facebook.com/jim.diblasi.7 Jim Di Blasi

    I hate to say it, but the SAD (Standard American Diet) is just that. We have become a cul­ture that thinks the indus­tries are look­ing out for us. Over two hun­dred years ago Thomas Jefferson wrote: “If peo­ple let the gov­ern­ment decide what foods they eat and what med­i­cines they take, their bod­ies will soon be in as sorry a state as are the souls who live under tyranny.” Most of those who make deci­sions about the food and med­ica­tions allowed on the mar­ket have influ­ences beyond our beliefs. You and only You should make the deci­sion about the food and drugs you want to put into your body. Our nation is sicker that ever before. Look at all the can­cer and heart dis­ease. This was not like this 75 years ago. We need to change what we are doing. Otherwise, we’ll con­tinue to stay in the same spot we’re in. 75 years ago their was less med­ica­tions and food was grown organic. Cancer was not some­thing you heard about and heart dis­ease was low. WE CAN DO BETTER.
    Dr Jim Di Blasi

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  • Evan

    Missouri, my home state, was added to the ‘fat­test 12 states in the U.S.’ cat­e­gory. Sad and true, you need only look around at the obese gen­eral pub­lic for ver­i­fi­ca­tion. At my house 3 out of 4 have adopted healthy eat­ing prac­tices, cou­pled with daily exer­cise. People argue that liv­ing this lifestyle costs more, and is too incon­ve­nient to prac­tice. As we know, you reap what you sew when you feed your body junk. The jury is in, but the vast major­ity of peo­ple are liv­ing a lie. Mainstream com­mer­cial food is pre­sented as legit­i­mate nutri­tion, and sadly, no one takes the time to under­stand that it isn’t. Part of the prob­lem is the ever con­flict­ing reports of what is good and bad to eat. This has caused many to just stop lis­ten­ing, and sim­ply eat what­ever tastes good. People treat their elec­tronic hand held devices with more care than their own bod­ies… go fig­ure. There will never be a large scale flight to under­stand­ing this epi­demic because the food indus­try and med­i­cine are too inter­wo­ven in media and pol­i­tics to allow peo­ple to know the truth. Commercially grown and processed food is prof­itable, so your health be damned. People will just mud­dle along, feel­ing sub-par and tak­ing pre­scrip­tion med­i­cine to feel bet­ter until they expire, most never really know­ing a healthy qual­ity life. Evan

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  • Vibrant Wellness Journal

    I think that indeed, mediocre has become the new ‘good.’ People rush to buy the red­dest apple, not notic­ing that it is mealy and mushy. Likewise, they choose toma­toes or straw­ber­ries in jan­u­ary, which taste noth­ing like their sum­mer­time coun­ter­parts. The salt, sugar, and fat in our diets is killing our taste­buds and dulling our senses towards what is real, good food.

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