Making Childhood Obesity Our Business

05 May, 2012

by David Katz, MD, via The Huffington Post

"Food" marketed to kidsThere was an expres­sion, once com­monly used, to describe a sit­u­a­tion in which it was easy to exploit peo­ple: “like tak­ing candy from a baby.” As with all such sim­i­les, the illus­tra­tion itself was meant to be the extreme, self-evident case. Stealing a baby’s candy is some­thing so out­ra­geously objec­tion­able that all decent peo­ple must oppose it. It would con­cern any­one, and every­one. It would be everybody’s business.

We don’t hear that expres­sion much any more for fairly obvi­ous rea­sons. There is, if any­thing, far too much “candy”—and vari­a­tions on the theme of candy, such as soda, sug­ary cere­als, and so on—to go around; and too much of it in par­tic­u­lar heads right into the mouths of our babes. The new-age prob­lem is sell­ing far too much candy to babies (well, chil­dren, really). That, too, is objectionable!

I believe we should reg­u­late food mar­ket­ing to chil­dren far more dili­gently than we do. You may believe I should mind my busi­ness. I agree with you!

There doesn’t seem to be much we can agree on these days across the spec­trum of ide­olo­gies and pol­i­tics. We are, at this junc­ture in our his­tory, a very polit­i­cally polar­ized society—where argu­ments for gun con­trol con­front argu­ments for “Stand Your Ground.” Food mar­ket­ing to chil­dren is among the many issues caught in the vice of oppos­ing con­vic­tions. There are those who believe this is a clear case for reg­u­la­tion, and oth­ers who feel that parental respon­si­bil­ity is the only counter-measure required.

But I trust we can agree, as a gen­eral prin­ci­ple, that decent adults look out for the well­be­ing of chil­dren. “Loving Parents and Grandparents, Inc.” could be the most pow­er­ful spe­cial inter­est group of all time!

The well being of chil­dren is, to vary­ing degrees, the busi­ness of every respon­si­ble adult. If you are a par­ent, it’s your busi­ness. If you are a grand­par­ent, it’s your business.

If you are an aunt or uncle, it’s your busi­ness. If you are a teacher, it’s your busi­ness. If you know a kid, or have ever been one—it’s your business.

I sim­ply con­tend it’s busi­ness we should be mind­ing a whole lot bet­ter, and do so not on the basis of ideology—but of epidemiology.

The evi­dence that we have failed to mind this busi­ness ade­quately is over­whelm­ing and incon­tro­vert­ible, and all but com­mon knowledge.

We have, of course, epi­demic obe­sity among our chil­dren and ado­les­cents. And this epi­demic didn’t “hap­pen” to our kids because of some extrater­res­trial inva­sion we were pow­er­less to with­stand. We let it hap­pen. We made it happen—by what we have cho­sen to con­done and pri­or­i­tize as a culture.

We have made the pro­lif­er­a­tion and sale of energy-dense, man­u­fac­tured foods more of a pri­or­ity than the health of our kids. We have made indul­gence of “free” mar­ket forces more of a pri­or­ity than the health of our kids.

And so, pre­dictably, the health of our kids has gone where we sent it: to hell in our handbasket.

Epidemic child­hood obe­sity is just the vis­i­ble tip of an ice­berg of present and pend­ing peril. We have wide­spread Type 2 dia­betes among our chil­dren; a gen­er­a­tion ago, this was called “adult onset” dia­betes. The pro­lif­er­a­tion of ever more car­diac risk fac­tors in ever younger peo­ple is reported in the med­ical lit­er­a­ture at reg­u­lar inter­vals. There is actual coro­nary dis­ease in ado­les­cents. There is ever more bariatric surgery among teenagers. And we have evi­dence in the last year or so that the rate of stroke has risen 35 per­cent in chil­dren 5 to 14, with epi­demic obe­sity the only smok­ing gun on the scene to account for it.

Compounding the phys­i­cal toll of child­hood obe­sity and its many meta­bolic con­se­quences is the bul­ly­ing it invites. Even in an age when fat is more com­mon than thin, there is still a potent stigma attached to being the “fat kid.” Obese chil­dren are ostra­cized and persecuted—adding, quite lit­er­ally, insult to injury. All too often, “com­fort food” is the only reli­able friend in such a toxic impasse—and of course, reliance on it only exac­er­bates all of the under­ly­ing problems.

Virtually all of this is pre­ventable with a read­ily avail­able expe­di­ency: bet­ter use of feet and forks. We don’t need new bio­med­ical advances to elim­i­nate most obe­sity and 80 per­cent of chronic dis­ease; we sim­ply need a soci­etal com­mit­ment to use what we already know.

We are even begin­ning to get some hope­ful evi­dence that when we do so, it works. The rate of child­hood obe­sity has dipped slightly in recent years in both the New York City schools, and among young chil­dren in Massachusetts. In both cases, a ded­i­cated effort under­lies these mod­est but encour­ag­ing results.

Click here to read the rest of this arti­cle at HuffingtonPost.com.

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