Anvil Knitwear Inc., a leading manufacturer of sustainable apparel, is being considered in the 2012 TED Ads Worth Spreading challenge, an initiative to recognize and reward innovation in advertising. The digital short, "Message From Earth: Organic Matters," was created to educate consumers to choose and farmers to grow organic, as well as draw a connection between what we wear and the environmental and social repercussions it has on the world.
The thought provoking video sheds light on the consequences of conventional farming, such as pesticide poisoning to farmers and water contamination caused by chemical application for pest/weed management. Earth narrates the story and proves a point: "Your appetite and lifestyle is destroying me, yet you are the solution." Message from Earth empowers the viewer to support organic farming through their individual purchasing decisions, connecting the dots from what we wear, how the fiber is grown and how one person can be a change agent by choosing organic.
You can show your support for the revitalization of organic farming and cast your vote for Message From Earth on the TED Ads Worth Spreading YouTube channel here. The voting deadline is February 10, 2012.
Source: Anvil Knitwear release.
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