Not So Sweet Surprise: FDA Rejects “Corn Sugar” as a Name for High Fructose Corn Syrup
31 May, 2012
In an attempt to counter mounting public awareness of the problems surrounding high fructose corn syrup, the Corn Refiners Association proposed renaming their product “Corn Sugar.” They mounted very expensive PR campaigns, websites (SweetSurprise.com) and widely parodied commercials. But in the end, the FDA on May 30, 2012 finally rejected their proposal.
… the use of the term “corn sugar” for HFCS would suggest that HFCS is a solid, dried, and crystallized sweetener obtained from corn. Instead, HFCS is an aqueous solution sweetener derived from corn after enzymatic hydrolysis of cornstarch, followed by enzymatic conversion of glucose (dextrose) to fructose.
No doubt the Corn Refiners Association will continue to try to bolster their dropping numbers in other ways than simply changing the name of their product.