Saving the Right to Photograph Farms
22 Aug, 2011
In the last few years, the general public has been shocked by images from documentaries such as Food, Inc. and Fresh, which showed us, for the first time, the alarming and inhumane state of our industrial food system. These video journalists have greatly assisted in jump-starting campaigns to create transparency as to where our food comes from and how it is produced.
But the mega corporations who own and operate these facilities have not had the same response as the general public. As seen in Food, Inc., much was done just during the filming of that movie to try and halt such images from being seen.
It is not surprising, then, that legislation making it illegal to photograph farms recently came up for state senate consideration in four different states: Florida, Iowa, New York and Minnesota—the origin of which is still unknown.
Fortunately, food advocacy group Slow Food USA was alerted to the fact before it got very far. “The news came to us from one of our board members, Kurt Friese, who is in Iowa City, Iowa,” Emily Vaughn, Associate Program Manager for Slow Food USA and one of the project leads in defeating the legislation, told Organic Connections. “He wrote about it extensively in the Huffington Post, and he was the one who let us know what was going on. We started talking to partner organizations to see if they were active on it, and it seemed like hardly anyone had heard of it or was doing anything about it. We realized this was something that we needed to put a lot of attention on so that we could defeat these senseless bills from passing.”
Unlike the individuals or corporations trying to sneak this legislation past the public, Slow Food USA went into very public action. “The first thing we did was start a petition,” Vaughn said. “We addressed it openly because we knew that bills were going to continue to crop up in other states, and we wanted to give ourselves wiggle room and not phrase it to only senators in a certain state. So we came up with a petition that anyone could sign that basically said, ‘We urge you to oppose these bills. As a concerned consumer I’m interested in knowing where my food comes from,’ because we do believe it’s a right for people to know where their food comes from and to be able to support that right. We had over 45,000 people sign the petition. Our board member Kurt Friese hand-delivered it to three senators in Iowa, and we e-mailed the signed petition to senators in other states.”
While it isn’t known what private interests lobbied for these bills, their motivation is clear. “In terms of what they were trying to accomplish and why would they do this, you have to ask yourself who stands to benefit from these bills,” Vaughn remarked. “A well-managed farm has nothing to hide, so these bills would have ended up hiding the true story behind our industrial farming system. It seems that Big Ag is not pleased with the way its true practices are depicted in the media—environmental conditions, human rights conditions, animal conditions, animal husbandry conditions. They were hoping to draw a curtain across farming in America and just sort of black out the truth.”
In addition to the defensive action of the petition to block the legislation, Slow Food USA took an offensive tack as well. “We followed up the deliveries of the petition signatures with the more positive side of our campaign,” Vaughn continued. “Instead of just antagonizing what we don’t want to see, we created an opportunity for people to celebrate the farms that people want to see more of. There are plenty of farms out there that are pretty darn photogenic, and our tax dollars should be going to support those farms instead of the ones that we’re not even supposed to be able to see. So we invited people to submit photos of the farms that they want to see more of to a Facebook page and called it the ‘farmerazzi’ component of the campaign; people were acting like paparazzi for farms and showing and celebrating the good that does exist in our food system. We had over 450 photos submitted.
“We ran a contest so that people could ‘like’ their favorite photos, which helped it spread to a larger audience. A whole lot of farmers wrote in to thank us for running this campaign, because although they don’t support trespassing (and neither do we), they did want to encourage people to come and see how they produce things. They were proud of their production methods and were proud of the farms that they were running.”
Click any image above to see a larger version.
After several months of hard campaigning, all four bills died before they even made it to a vote. “I have heard from several senators that public opinion outcry did play a role in the deprioritization of the bill,” said Vaughn. “In New York State, for example, it never made it out of the senate; there was no assembly sponsor for the bill. It does seem like it somehow made it to the level of being something in committee or for floor debate, but it was never a priority.
“There was also a heap of issues that were legitimate priorities; for example, two states were delayed passing their budgets and entered into extended sessions, and until they were able to reconcile budget demands, there really wasn’t time on the schedule for anything else. But the fact that there was so much opposition from voters I think helped ensure that other things were prioritized. If this had been a publicly demanded issue to pass, they would have paid more attention. Instead what they saw was that no one who was in favor of these bills was vocal about it—there were very few people who weren’t corporate spokespeople who were in favor of the bill; and the people who were paying attention were food advocates who thought that it was absolutely a step in the wrong direction.”
Despite the win, Vaughn says we must remain vigilant on the subject. “The fight may not be over,” she said. “The bills were rapidly copied in three other states from their origin point, and a similar bill could be introduced in any other state at the beginning of the next session. We’re confident that it’s dead at least for this year, but the lobby money is still there and the farming practices are still there. Big Ag hasn’t changed its position on wanting these farms kept from public vision, even though we have a right to see what goes on in farming in America.
“In our ‘farmarazzi’ photos, we got so many great comments,” Vaughn concluded. “They were along the lines of, ‘I’m so glad that there is still something out there; there’s some glimmer of hope for our food system.’ And I truly believe that there is; there is so much beauty in our food as well as in our farming system that we should be able to celebrate it. This is a moment for people to both take an oppositional action to something they wanted to see fail and also take a moment to just recognize how much good there is.”
To find out the latest on Slow Food USA and their many activities, visit www.slowfoodusa.org.
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