The exploitation of our future
01 May, 2010
The word exploitation means “use (of a situation or person) in an unfair or selfish way.” Much to our collective shame, we have permitted our children to be exploited as a market niche. Under the advertised benefits of convenience and lower cost, this experiment in free-market capitalism has resulted in the enrichment of mega food corporations and a disaster for our future generation.
The cost in real terms? We now have the first generation with a projected shorter life span than their parents and an epidemic of obesity and diabetes (23 million children are overweight or obese).
I’m all for making an honest buck as long as it’s honest and not at someone else’s expense. Exploitive capitalism has, sadly, been part of our history, but there are times that we, as a nation, have put prudence over profit. You don’t see television advertising or even hear radio spots for distilled spirits or cigarettes. And yet it’s open season for fast-food and junk-food ads aimed at children and parents. But, after smoking, obesity is the number one cause of premature death in America.
The simple fact is that you can’t build a healthy body or mind with a diet of candy, soda, high-calorie snacks and low-nutrient sweet, salty and fatty foods, sugared cereals and flavored milk. It’s estimated that children are eating 19 to 29 teaspoons of added sugar every day! And we’re just talking about processed food, without even touching on the effects on children of chemical additives, toxic residues, GMOs, antibiotics and growth hormones.
The problem isn’t that complex. It actually surrenders rather easily to common sense. What’s the purpose of eating in the first place? It’s to obtain nutrients the body requires in order to run properly. So, what if there are less nutrients in our foods than there should be? We’re living in a world where many things are not what they appear to be. How much real, nutritious food do you get in a diet of hot dogs, hamburgers, pizza, pancakes, chicken nuggets, fish fingers, ice cream, chips and soda? The answer is clear—far too many of our children are getting fat and sick on cheap “convenience” food.
The good news is that there is a grassroots revolution of conscience among Americans. People are speaking out and taking action and connecting with each other. No less than the health and the happiness of our children depend on it.
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